We absolutely love staging lofts. They provide the perfect opportunity for us to employ our creative thinking about managing space, as well as expressing personality and lifestyle with our styling. We made a nod to this unit’s history, at American Brewery Lofts, by setting a craft beer bar. We also imagined who might live in the space, and brought in modern, stylish furnishings as well as skateboard and cycling accents.
Photo courtesy of William Brokhof, of The Boston Home Team
New Construction, Inviting Comfort
Our modern family take on the open floor plan in this Arlington new construction led us to install a laid-back luxury setting of sophisticated seating area and stately home office. We combined black, gray and white, accents of purple, geometric lines and multiple textures to create a homey, serene space to enjoy the outdoors.
Does Someone Live Here?
The highest compliment our work receives is the question: "Does someone live here?" We achieve this effect by using an eclectic blend of furnishings, accessories and art... and by really imagining who our shopper is and how they live. The effect is often one of authenticity that buyers really connect with.
We Like Color
We like the photos of the properties we stage to stand out from the pack. Using bold color and strong design statements gets online shoppers' attention and gets them excited about attending the open house.
The sunlight, high ceilings and numerous windows in this house were beautiful. The chef's kitchen was a showstopper. So we chose to reinforce the elegance with high-end fabrics, shiny metals and luxe finishes throughout the main floor.
They say the devil is in the details. At RDDW Boston, we take our time placing items and choosing the perfect accessories and art to form our story. Homes without many architectural details and with neutral walls don't photograph well empty--it is hard to discern one room from the next. We want potential buyers to understand a home's layout, and linger in the space because they are enjoying the feel and surprise elements of our stagings.
Beacon Hill Penthouse
Interesting architectural details and an amazing view of the Boston skyline helped inspire this modern chic staging. Well-selected accents in black and white lent this room high impact, which translated beautifully to the photos.
New Construction Grand Room
The spacious rooms of 3,000 square foot and larger homes ask for large scale furniture and rugs... tall art and lamps... substantial accessories... and we answer with our modern luxury staging installations.
Staging is an opportunity to add additional visual interest in a room. A simple, but high impact dining room table centerpiece helps set the mood for an elegant and inviting special occasion space.
Cuing off the sleek lines of this urban condo, we installed a sophisticated modern bedroom that mixed textures and patterns perfectly suited to this Boston location.
Classic Meets Modern
For this installation, we contracted with a local artist to install her original artwork. That, combined with furnishings arranged in a more formal layout translated into a fresh, sophisticated staging that bridged the two worlds of tradition and modernity.
The Art of Simplicity
A kitchen staging need not be complex. We added these bright, but minimal pops of color as counterpoints to the white cabinetry and expansive countertop. This kitchen really beckons through the photo.
Responding to Realtor Needs
For this Somerville condo, our realtor partner requested an office in one of the bedrooms. We brought in accessories to define the closet as a bookshelf. We also judiciously chose the furnishings, to permit both a desk and a large swivel chair. This allowed the office to appear spacious and functional.
What a Transformation
While some homes have detailed architectural features, others do not. This urban condo appeared unremarkable in its empty state. Furnishings helped increase the excitement, and highlighted the large picture window and convenient pass-through to the dining area.
Pretty in Pink
We partner with a number of developers, and this particular one loved the colors we chose to highlight his most recent condo offering. With many beautiful marbles and soft white and gray paint tones throughout the property, the accents of black, pink and red we installed were unexpected but very successful.
We love being asked to provide a home office for a listing. Staging these spaces is a fun task, and this room in particular... with its interesting walls and eye-catching window moldings... gave us good opportunities to highlight the architectural details with a modern, minimal but friendly design.
A frequent bit of feedback we receive is that both realtors and their buyers really enjoy our staged rooms. They put a smile on their faces, and that positive emotional response gets associated with the listing. Our goal is always to have shoppers leave a property with a favorable, memorable impression that lingers.